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What is a WAP Push?

Location: message + sms + wap push

WAP Push messages are specially formatted SMS messages that display an alert message to the phone, and gives the user the option of connecting directly to a particular URL via the mobile phone's WAP browser rather than having to type in the URL to get to the content.

We send a WAP push message in response to a request from a user e.g. txt message request. There are variations on the name of a WAP push depending on the make of phone that you are using. Here are the most common ones:

  • Nokia - "Service Message"
  • Sharp - "WAP Alert"
  • Samsung - "Push Message"
  • Motorola - "Browser Message"
  • Sony Ericsson - "[name of site/page]WAP"
  • Sagem - "WAP Push"
  • Panasonic - "WAP Message"


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